Nomad Foods-owned Birds Eye is investing £4 million (€4.7 million/$5 million) in a new campaign to promote its coated fish line, alongside a packaging refresh to introduce Captain Birdseye across the range, reports The Grocer.
The iconic character was reintroduced by Birds Eye last year, but has been limited to promoting the brand’s fish fingers until now.
The new campaign is expected to reach more than 25 million consumers across TV, social media and VOD.
It comes alongside a packaging refresh for the range, with Captain Birdseye’s presence on all packs.
The
