ASMI, Walmart take their relationship to the next level

It's a major win for the Alaska Seafood Marketing Institute (ASMI). After "years" of attempting to get the Alaska seafood logo on Walmart packaging, the retail giant is finally putting the logo on its overwrap seafood nationwide.

"We've been trying to work with them for years," ASMI Retail Marketing Representative Mark Jones told IntraFish. "This was the first time we got them to use our messaging on their packaging."

Walmart doesn't have a seafood counter, Jones said, so all of its seafood is "overwrap," where the fillet is in a styrofoam tray with clear wrapping.

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