ASMI sees opportunities to push Alaska pollock at home, abroad

Alaska pollock was discussed by both the domestic and international marketing committees at the Alaska Seafood Marketing Institute (ASMI) All-Hands Meeting in Anchorage on Thursday, with committee members calling for more promotion of the fish.

Thea Thomas, the new chair of the ASMI Domestic Marketing Committee, said, "We have an opportunity with pollock."

"We need to move the needle with whitefish sales," she added, noting the committee asked the domestic marketing staff to explore options with promoting all forms of Alaska pollock.

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