ASMI’s new campaign encourages chefs to ‘swap meat’ for seafood

Could chefs serve Cod Picatta instead of Chicken Picatta? Or Seared Spicy Sole with Sesame Noodles instead of Spicy Beef with Sesame Noodles?

The Alaska Seafood Marketing Institute (ASMI) thinks so — and it’s challenging American chefs to do just that in its new campaign, Swap Meat for Alaska Seafood, a national recipe contest scheduled to launch April 1.

Swap Meat encourages chefs to substitute one of the many Alaska seafood species for beef, pork and poultry in the dishes they prepare.

“You could simply swap out a protein that’s already on your menu — it could be as simple as instead of a beef taco, it’s a fish taco,” ASMI Marketing Representative Tricia Sanguinetti told Seafood International.