by Tricia Sanguinetti
With nearly 70% of seafood being purchased at restaurants, running a successful promotion is paramount. Patrons eat at your restaurant because they trust your brand and what it stands for. Incorporate these four easy tips into your promotional marketing mix and the trust will continue to grow into loyal, engaged customers for life.
1. Sell the dish, not the fish
“Sell the dish, not the fish,” says chef, cookbook author and sustainable seafood advocate Barton Seaver. “There’s a very short time of attention at the table, so waitstaff need to be trained to talk about the dish itself, romancing and enticing the patron.”
And
