Just a handful of years ago, species such as barramundi, paiche and pompano weren’t on the radar of retailers, chefs or consumers.
Now, the species are popping up on menus, showing up on shelves of prominent retailers and becoming more well-known to consumers. So what’s the secret?
Seafood International spoke with experts on 10 ways to market a relatively unknown seafood species and turn it into a household name.
Verlasso salmon is arguably one of the most-marketed brands of farmed salmon there is.
