Americans have a laundry list of reasons they’re choosing beef or chicken over seafood, but what if one of the biggest reasons — the intimidation factor of choosing fresh seafood at the supermarket — was simply eliminated?

Recipe ingredient delivery services such as HelloFresh, Blue Apron and Plated are becoming all the rage, and the trend could have an unexpected boost in seafood consumption, Seafood Nutrition Partnership (SNP) Executive Director Linda Cornish told Seafood International.

Members of the services receive everything needed for a full meal, including the protein, the sides and seasonings, all pre-measured, along with a detailed recipe and instructions on how to make the dish.

“We’ve