What makes a great seafood brand?
Of course, the product itself has to be top quality, tasty and offer value to consumers. But what about the brand itself -- its logo, packaging, web presence, consumer outreach -- all of those critical elements that go beyond the product itself but which are critical to growing a brand and carving out a niche in the hyper competitive consumer market?
Bumble Bee, Birds Eye, Young’s, Gorton’s – these are just a few of the world leading seafood brands that have endured the test of time and continue to thrive today.
