Iglo Germany, part of the wider Nomad-owned Iglo Group, is embarking on a new TV advertising campaign, which will see the iconic Captain Iglo (Käpt'n Iglo) put back into focus.

The central activity is a wide-reaching TV campaign, the company said, which was developed by the creative agency BBDO in Dusseldorf and runs from mid-January onward.

<p>Photo: Iglo Germany</p>
Iglo Germany's basic umbrella brand strategy will be reinforced by a set of modular product campaigns, with the first one being the Captain Iglo campaign, which is aimed at young families with children.

The