Ontario-based Premier Marine Canada is just four years old and has only six employees but the company already counts the country’s biggest retailers as customers for its bulk and private-label shrimp. Not to mention, it also markets a line of products under its Waterview Market brand and is partnering with Chef Lynn Crawford, one of Canada’s most popular celebrity chefs.
Thinking — and marketing — entrepreneurially is the biggest reason for Premier’s rapid success, according to Sunny McGaw, the company’s vice-president of marketing.
