While the concept of a commercial or business cluster, a geographic concentration of interconnected business, suppliers and associated institutions in a particular field (as already exists in the Danish port of Skagen or in the Danish FishTec group for example), may not exactly be a new one, the application of this strategy directly for the fisheries and marine sector is genuine 'outside the box' thinking.

Since its inception in 1990 by one Michael Porter in his report The Competitive Advantage of Nations has been adopted over the past twenty years as a vital commercial tool for strategic management in the U.S.,