THE MARINE Stewardship Council's new 'Fish Forever' campaign got the royal seal of approval at its launch last week at London's top 'Fish!'
restaurant. Prince Philip delivered a video-recorded message of good luck and Queen Noor of Jordan graced the event with her presence to give a personal blessing, reports SIMON CREASEY.
John Gummer, chairman of the MSC, hosted the launch of the campaign, which aims to promote sustainable fishing practises through a consumer-targeted product labelling scheme.
Mr Gummer also unveiled the world's first two MSC-labelled 'sustainable fish products' - Western Australian rock lobster and Thames (Blackwater) herring.
"The
