Gardenstown-based Extremely Fresh Fish Selling Co will open its second high-street outlet at Inverurie next month.
"We have been overwhelmed by the response customers have shown to our products, " comments Pauline Watt, manager of the first Ocean Harvest Shop, opened in June at Elgin.
The Elgin shop is attracting regular customers from a wide area, including Lossiemouth where there has not been a fishmonger for some time, she reveals.
"The general public are delighted that there is a reliable source of fresh fish, supported whenever necessary by free and friendly cooking suggestions.
"There