Value-added seafood brand LoveTheWild received funding of $2.5 million (€2.3 million) from investment fund Aqua-Spark to improve consumer acceptance of sustainably sourced seafood.
The funding is part of a financing program by which Aqua Spark invested a total $3 million (€2.8 million) in the company’s operations.
In addition, Aqua-Spark will work with LoveTheWild to strengthen the criteria and systems the brand uses to select and monitor fish farms to ensure sustainable seafood.
“This is our first foray into the consumer market, and LoveTheWild is the ideal partner,” said Mike Velings and Amy Novogratz, co-founders of Aqua-Spark.
“We
