The use of naked celebrities to raise awareness of overfishing took a knock in Wednesday's The Guardian newspaper, when guest columnist Arwa Mahdawi, a partner at Cummins & Partners, an advertising agency in New York, took aim at the seven-year-old Fishlove campaign.
The Fishlove campaign is produced by Moshimo, a Brighton-based Japanese restaurant, and combines artsy portraits in which nude celebs cover their famous flesh with fish in an effort to raise awareness of sustainable seafood issues.
According to Fishlove, over the past seven years its campaign has “succeeded in bringing the subject of overfishing to the front covers and pages of the world’s media many times over," wrote Mahdawi.
"However,
