Today's consumers are as fickle as they come.

Hiding behind the façade of moral conviction and attempts at healthier living, they swing wildly from diet to diet -- high carb, low carb, 5:2 fasting, grazing; red days, green days, only eat cheese days -- it’s hard to know what’s coming next.

But my beef (sorry, vegetarians) today is with flexitarianism.

Yes, flexitarianism.

I apologize in advance if you are a flexitarian. I’m sure you’re a very nice person. But really?! Flexitarianism?!

Vegetarianism I get. You don’t want to eat animals, for whatever reason.