National Seafood Month has arrived here in the United States, and that has me wondering if this "month of fish" will ever be something more than it has been -- which is a modest, at best, marketing opportunity for the US seafood industry.
First, I say bravo to all of those folks who do put in the time and energy to craft special seafood promotions for their products and their retail stores and restaurants.
To those who do nothing during the month-long sales opportunity, I ask, why not?
I think I know the answer to that question.
