Seafood marketing. It comes in many shapes and sizes. For more than two decades I have longed for a national, generic seafood marketing campaign in the United States. And although I don’t consider myself a quitter, I think it is time I put that dream into a shoebox and bury it in my backyard, alongside my son’s dead pet mouse, Jojo.
But just because it is unlikely we’ll ever see a generic seafood marketing campaign, it doesn’t mean there isn’t some creative and effective marketing happening here in the United States and elsewhere.
How
