You probably haven’t heard of Serena Lomonico, Iris Shin or Alexandra Vasquez, but they, like many of you, are toiling to understand the mysterious mind of the "Millennial" seafood consumer.
The three are just days away from graduating with their master’s degrees from the University of California, Santa Barbara's Bren School of Environmental Science & Management, and on their way out of the halls of academia and into the working world they developed a “side project” that blends their marine science backgrounds with sociology and marketing studies to get to the heart of why and how people purchase seafood.
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