You are entirely correct if you think the National Fisheries Institute (NFI) is stepping up its efforts to market seafood to consumers.
In January, NFI’s board of directors approved a new strategic plan that includes an initiative to “educate consumers.”
The program is designed to work on various levels by informing consumers about fresh, frozen, shelf-stable and in and out-of-home seafood meal options; by incorporating the experience of seafood and its health benefits; helping younger consumers (read: Millennials/young moms) understand seafood; and by engaging chefs and tastemakers.
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