(The following letter to the editor was sent to IntraFish by Dick Martin, CEO of Martin International, in response to our column, US retail seafood departments are broken, and I've got the fix.)
It’s about time to remind folks -- the product we sell is FOOD.
Over the span of my 38 year career, I have seen the development of the retail seafood departments go from essentially horrid, small, dingy, smelly back-corner areas of the store where few shoppers ventured (and for good reason) to 60+ lineal feet of sparkling, well-lit service counters heaving with a virtual cornucopia of fresh seafood products.
As a supplier to a variety of retailers, very little time is spent discussing the merchandising of seafood in the stores.
Yes,
