Have you seen the ultimate blueprint for seafood marketing?

If only we had a year-long seafood marketing blueprint that the supply chain could use to choreograph monthly promotional campaigns with retailers across America.

We do, you say? Yes, we do.

Fresh off the presses from the Food Marketing Institute (FMI) is just such a blueprint in the form of a month-by-month marketing calendar.

FMI is the preeminent food retail trade association, representing 1,225 food retailers who operate nearly 40,000 stores across the United States.

The idea for the calendar came during a meeting of FMI’s Seafood Strategy Committee last October, said Rick Stein, vice president of Fresh Foods at FMI.

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