Ah, fake news. In the glory days of 2015, few of us gave much thought to its impact, scrolling past the ridiculous headlines and generally believing that the stories were confined to conspiracy theory sites like, well, Breitbart.

The joke is on those of us who dismissed it: it may well have helped elect a president, and far more people were receiving their news outside of mainstream channels.

So with the ability to affect seismic changes, it stands to reason that fake news could cause significant damage to the reputation of a food.