OK, class, settle down. We've got work to do.
Today we are presented with a marketing challenge from the seafood industry -- of all places.
Seems there is this fish called tilapia -- maybe you have eaten it -- that has a bit of an image problem at the moment.
So the fish is farm raised primarily in Asia and Latin America.
It’s a mild whitefish that absorbs flavors well and is, therefore, perfect for the American palate, which generally likes its fish on the not-so-fishy side of the taste equation.
Anyway,
