Are German consumers ready to hear the pollock story?

"Once upon a time, there was an undervalued seafood product..."

OK, it may not be in Grimm's Fairy Tales, but US pollock producers hope they can weave a story that will get German consumers to pay more for their frozen fish.

This week, the Genuine Alaska Pollock Producers (GAPP) announced the first results of its marketing blitz it kicked off in Germany earlier this year.

It's been a lot of basic groundwork, Pat Shanahan, program director for GAPP, told me on the sidelines of the Groundfish Forum in Hamburg.

"It's