UK retailer Morrisons is to sell fresh British Pacific Oysters for just £0.25 (€0.32/$0.36) each in a move to make the exclusive shellfish affordable for everyone in the run up to Valentine’s Day.
The supermarket’s oyster price is believed to be the lowest retail price in the UK for 25 years.
Currently, oysters can sell for more than £5 (€6.50/$7.30) each in Harrods and Selfridges food hall oyster bars.
Recent research by Morrisons identified that nearly two thirds of Brits have never eaten an oyster, even though 2,300 metric tons will be harvested in Britain this year.
Half
