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  • Nissui’s Gorton’s, Alaska’s GAPP sign star chef in millennial marketing campaign

    The Association of Genuine Alaska Pollock Producers (GAPP) said Wednesday it is partnering with the Gorton’s seafood brand and celebrity chef and TV star Antoni Porowski to create new Alaska pollock recipes targeting millennials. The project is funded by GAPP and is part of the group's second round of its North American Partnership Program, which is designed to promote Alaska pollock. “Antoni’s exuberance and mad chef skills will no doubt do just

    Marketplace  intrafish.com 6 hours old

    Alaska pollock group hires new marketing agency

    The Association of Genuine Alaska Pollock Producers (GAPP) announced Wednesday it has hired communications consulting firm Ketchum to serve as its marketing agency, helping the organization craft a global brand branding narrative for wild Alaska pollock. Ketchum will work to analyze existing research on...so that members and others throughout the industry can use a consistent narrative to promote wild Alaska pollock, according to the association

    Groundfish  intrafish.com 24 Apr 15:42 GMT

    ASMI expands refreshed sockeye reach at Costco stores

    , Megan Rider, ASMI's interim domestic marketing director, told IntraFish. Costco promoted refreshed Alaska sockeye salmon from Dec. 2018 through Jan..."Product of USA" on-pack labels, which Rider, said is important to consumers of Alaska brand seafood. "We are proud of the American jobs the Alaska seafood

    Marketplace  intrafish.com 23 Apr 12:34 GMT


    Alaska vetoes fisheries appointment on back of #metoo allegations

    The Alaska legislature vetoed ex-Board of Fisheries nominee Karl Johnstone following allegations of sexually harassing multiple women in the Alaska Department of Fish and Game, reports Must Read Alaska. Following the spread of the rumor and right before the vote was tabled, two women approached Rep. Ivy Sponholz about Johnstone’s inappropriate behavior. Johnstone denies the allegations.

    NEWS  intrafish.com 23 Apr 08:27 GMT


    IntraFish Podcast: Salmon farming's $1 billion problem

    Alaska pollock #20: Copper River chaos, Bye to Bodal and Bumble Bee chief, talking salmon in NYC #19: Investing in aquaculture innovation #18...market, Pacific Andes saga, Alaska salmon farming

    Commentary  intrafish.com 23 Apr 05:51 GMT


    Aquaculture company launches counter campaign against Patagonia 'Artifishal' documentary

    Patagonia Provisions, the food division for outdoor apparel company Patagonia, sells wild salmon it says comes from fisheries in Alaska and Washington state

    Aquaculture  intrafish.com 22 Apr 18:13 GMT


    Former ASMI exec joins Chilean salmon farmer

    Former Alaska Seafood Marketing Institute (ASMI) executive Victoria Parr has joined salmon farmer Verlasso as its new marketing director. Parr served for two years as ASMI's domestic marketing manager, where she worked to promote the Alaska seafood brand at US foodservice and retail outlets. She joined Verlasso on April 15, and has relocated from Juneau, Alaska, to Miami, Florida, she told IntraFish. Verlasso is part of the AquaChile group of

    Careers  intrafish.com 22 Apr 14:47 GMT


    Last Week’s Must-Read Seafood Headlines: Patagonia's salmon attack; shrimp shake-ups; political fall-out; and desert-farmed fish

    last week, and inevitably shot to the top of our most read, with the news that Leonardo diCaprio's foundation was represented in a gathering of Alaska

    NEWS  intrafish.com 22 Apr 05:44 GMT

    NFI: Seafood is 'collateral damage' in US-EU trade war

    Alaska pollock, frozen fillets of Pacific salmon, smoked Pacific salmon, frozen lobster, coldwater shrimp, scallops and squid. The EU’s preliminary list

    Marketplace  intrafish.com 17 Apr 23:12 GMT

    Patagonia trashing some wild salmon while it promotes its own salmon brand

    , sells wild salmon and canned mussels. The company markets wild sockeye salmon from a community-based, in-river fishery on the Situk River in Alaska and

    Fisheries  intrafish.com 17 Apr 17:33 GMT