AFTER taking Vietnamese catfish farmers to court to ensure only that they could call their product 'catfish', US catfish farmers have come up with a new name for their product - 'Delacata'.
Pronounced della-COT-ah, this will be a new, premium catfish fillet which US catfish farmers hope will provide their struggling industry with a much needed boost.
"We think that this could be the most significant thing to happen to the industry ever," say Jack Garner, president of The Ramey Agency LLC, a Jackson, Mississippi-based advertising and public-relations firm which thought of the campaign.
