The rock show theatrical lights lower and Thomas Pearse Lyons walks to the front of the stage swimming in a sea of blue-green illumination. The crowd of roughly 1,800 before him quiets immediately as he brings the microphone to his lips and utters two words, “What if?”

A simple enough question, but one that offers a multitude of complicated answers, ones that are often far too ethereal to comprehend, although that will hardly stop the man who took $10,000 of his own money in 1980 and built it into a $1 billion global nutrition company.

With