Lent promotions aren’t exactly a novel idea, but US seafood fast casual chain Long John Silver’s especially relishes the pre-Easter period.
“At the end of the day, our mission is to promote seafood,” Marie Zhang, who has been the chief innovation officer for a little less than a year, told Seafood International. “We see it as our privilege to introduce seafood protein into American lifestyles.”
Lent, she said, is a seafood promoter’s dream. For the 2014 Lenten period, Long John Silver’s is introducing Norway Lobster Bites, made from wild-caught Northeastern Atlantic lobster tails, called Nephrops norvegicus, each “individually hand-peeled” to obtain appearance, taste and flavor, she said.
