Despite setback, this whitefish is primed to win in a cod-starved market

North Sea saithe is losing its MSC certification, but some in the industry still back the species as an alternative to cod.

Saithe can “take a lot of heat” and is hard to overcook, making it an easy choice for consumers, says Bjorn-Erik Stabell, head of strategy and sustainability at the Norwegian Seafood Council. — Saithe can “take a lot of heat” and is hard to overcook, making it an easy choice for consumers, says Bjorn-Erik Stabell, head of strategy and sustainability at the Norwegian Seafood Council.Photo: Per Ståle Bugjerde

Millicent Machell

Published 5 June 2025, 10:10Updated 6 June 2025, 21:22

Saithe Norway North Sea Marine Stewardship Council (MSC)Norwegian Seafood Council