New pandemic habits driving growth for frozen fish producer Gorton's

'Now we’re targeting new buyers, people who bought us this year, and didn’t buy us last year,' Kennedy said.

Gorton's in March halted a seafood campaign featuring actor and comedian Jude Flannelly going to the farmers market, biker bar and kids playroom to convert seafood skeptics into seafood appreciators.
Gorton's in March halted a seafood campaign featuring actor and comedian Jude Flannelly going to the farmers market, biker bar and kids playroom to convert seafood skeptics into seafood appreciators.Foto: Connelly Partners
Published 10 August 2020, 12:17Updated 14 August 2020, 17:34
Gorton'sGenuine Alaska Pollock ProducersCraig MorrisRetailFrozen fish