New England Seafood International (NESI) is launching a new range of products under its brand "Fish Said Fred" at UK retail giant Tesco.
The lineup, which includes cod kyiv, cheesy smoked haddock and seabass fillets with a creamy pesto crumb, is certified by the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC).
NESI is supporting the launch through a national marketing campaign, and Tesco is marketing the line in stores and online, which will include dedicated trolley panels, recipe shelf talkers and e-commerce campaigns.
