New consumer trend powers Young's whitefish line to double-digit sales growth

The success of Young's Chip Shop range stands in contrast to an overall decline in frozen seafood sales in the UK.

Young's brand frozen Chip Shop whitefish line is benefitting from the 'fakeaway' trend.
Young's brand frozen Chip Shop whitefish line is benefitting from the 'fakeaway' trend.Photo: Millicent Machell/IntraFish
Published 12 June 2025, 12:00Updated 17 June 2025, 17:17
Young's SeafoodUKAtlantic codHaddockRetail