Whitefish

New consumer trend powers Young's whitefish line to double-digit sales growth

The success of Young's Chip Shop range stands in contrast to an overall decline in frozen seafood sales in the UK.

Young's says its Chip Shop brand has reinforced its identity as a fish and chip substitute with strong visual cues, such as the classic wooden fork.
Young's says its Chip Shop brand has reinforced its identity as a fish and chip substitute with strong visual cues, such as the classic wooden fork.Photo: Young's
Published 12 June 2025, 12:00Updated 12 June 2025, 16:13
Young's SeafoodUKAtlantic codHaddockRetail