Whitefish

Iceland cod supplier Niceland diversifies with frozen offering in US market

"We haven't stopped selling fresh at all but decided to add frozen. To some extent, it's because of COVID-19, which made it even more important to head in the direction of consumer packed goods," said Heida Kristin Helgadottir, founder and CEO at Niceland Seafood.
"We haven't stopped selling fresh at all but decided to add frozen. To some extent, it's because of COVID-19, which made it even more important to head in the direction of consumer packed goods," said Heida Kristin Helgadottir, founder and CEO at Niceland Seafood.Photo: Stockphoto
Published 18 June 2020, 12:21Updated 18 June 2020, 16:58
Frozen fishcodHaddockNiceland SeafoodUnited States