If you want to sell more seafood, be different, says Ken Kabira, managing partner at TrueWorks, an Illinois-based marketing and branding company. Kabira, who has worked internationally for companies such as Kellogg and McDonald’s, kicked off a one-day Traceability Leadership Forum on Thursday in Seattle. The event, hosted by Trace Register, a seafood traceability provider, attracted leading buyers and suppliers, including Whole Foods, Costco, Wegmans, Cannon Fish, Ocean Beauty Seafood, Uoriki Fresh and others.
The US seafood market is in a prolonged period of decline.
