Sales surge for niche tuna brand Safe Catch as new consumers flock to canned category

The company's shelf-stable seafood brand has attracted new users thanks to unusual market circumstances.

Kevin McCay is the COO of Safe Catch.
Kevin McCay is the COO of Safe Catch.Foto: Safe Catch
Published 21 September 2020, 23:33Updated 22 September 2020, 17:34
Canned tunaRetailBumble BeeChicken of the SeaThai Union