Tuna

‘If we don’t do it, no one will': John West goes all-in to seize 'pivotal moment' for shelf-stable seafood

The Thai Union owned brand looks to position itself beyond canned fish; it wants to be seen as a broader health and nutrition brand.

'Our mission is to inject some energy, interest, and value back into the category, and to help consumers re-engage and embrace the new with us,' said Paul Stephenson, managing director of John West Foods.
'Our mission is to inject some energy, interest, and value back into the category, and to help consumers re-engage and embrace the new with us,' said Paul Stephenson, managing director of John West Foods.Foto: John West Foods
Published 8 September 2021, 07:01Updated 8 September 2021, 12:44
Canned tunaCanned seafoodCanned salmonJohn WestThai Union