Alaska pollock producers launch '2040 Project' in a hunt for the industry's future markets

The effort is aimed at identifying the most promising new markets for Alaska pollock, though one country is 'unequivocally' on the list.

Rasmus Sorensen, executive vice president of global sales at American Seafoods, is heading up an effort to identify tomorrow's Alaska pollock markets. — Rasmus Sorensen, executive vice president of global sales at American Seafoods, is heading up an effort to identify tomorrow's Alaska pollock markets.Photo: American Seafoods

John Evans

Published 2 November 2021, 05:31Updated 2 November 2021, 16:46

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