The launch of Thai Union's Alternative Proteins unit last May marked a significant commitment to a new angle on the way one of the world's largest seafood companies views its products.

With arms in processing and marketing dozens of species across the globe, you'd be hard-pressed to find a company more committed to the seafood experience than Thai Union.

And while that hasn't changed, what defines the "seafood experience" for the $4 billion (€3.6 billion) company has.

"We believe consumers and customers seek choice," Maarten Gaerets, the Nestle executive brought in to lead the new unit, told IntraFish.