'We are working towards a future where there is no seafood at all': This plant-based salmon group isn't hiding its true intentions

The company's new 'salmon' fillet has captured media attention, and it has the passionate rhetoric to back it up.

The team at startup plant-based seafood group Plantish has a simple aim: replace fish. CEO Ofek Ron is in the back row, second from left.
The team at startup plant-based seafood group Plantish has a simple aim: replace fish. CEO Ofek Ron is in the back row, second from left.Photo: Plantish
Published 27 January 2022, 14:19Updated 27 January 2022, 18:46
Alternative seafoodPlant-Based SeafoodStartupsFarmed salmonRetail