Norwegian salmon supplier Kvaroy Arctic joined blockchain technology platform IBM Food Trust to further strengthen its traceability and market presence in North America.

"Blockchain is the future when it comes to ending fraud in the seafood industry. It is a level of transparency that shows our dedication to being the best of the best," Kvaroy CEO Alf-Goran Knutsen said. "The technology tracks a level of detail that helps us reduce food waste so we can feed more people in the world."