The world's largest salmon producer, Mowi, has spent the past three years quietly working with Google parent Alphabet X to roll out new sensing technology to multiple sites in Norway.
The advanced underwater sensing and software analysis platform developed by Google parent Alphabet's Tidal X project gathers intelligence on real-time growth, weight distribution, feeding control, and automatic lice counting for salmon.
Using a combination of new camera technology as well as machine learning and machine perception, Tidal's system is able to track and model fish behaviors, environmental conditions, and the health of salmon over time.
"As the biggest salmon farmer in the world we have a special responsibility to engage in the development of technology to improve our competitive advantage and to optimize our farming of healthy and sustainable food from the ocean," said Mowi CEO Ivan Vindheim.
By employing artificial intelligence to analyse big data, Mowi hopes to understand and respond to long-term trends in fish behavior and thereby further optimize ocean farming.
"This is the start of a journey towards finding new and innovative uses of technology throughout our value chain in the years to come," said Mowi CTO Oyvind Oaland.