UK retailer Asda teams with New England Seafood, Norwegian Seafood Council on sustainable whitefish campaign

The NSC hopes to roll out similar campaigns across the UK in the next few years.

Research from the NSC revealed that sustainable fish is important to 87 percent of UK consumers. — Research from the NSC revealed that sustainable fish is important to 87 percent of UK consumers.Photo: grassrootsgroundswell/Flickr Creative Commons

Dominic Welling

Published 5 October 2021, 06:45Updated 5 October 2021, 12:55

Norway Norwegian Seafood Council Asda Atlantic cod Haddock