Austrian plant-based company Eat Happy is launching three new plant-based fish sushi products in Austria, according to Vegconomist.
The products, two salmon and one tuna item, are being trialed across three Austrian towns. The company is planning to expand sales of the products nationally throughout Austria after the test phase.
Eat Happy, which also sells plant-based Asian snacks and ice creams, is sold in about 2,500 sites across Europe.
Last year, the group launched a new range of plant-based sushi creations called OnlyPlants that incorporate sushi boxes, one bowl, and a side salad.
“We see the proportion of those eating a purely vegan diet rising steadily,” Eat Happy CEO Peter Sturm told the Vegconomist.