Sustainability

Industry veterans launch new campaign aimed at educating and dispelling 'unjust' image of seafood

Fed by Blue, a science-based communications initiative, brings together conservationists, scientists and industry in a 'single tone of voice' to promote responsibly produced 'blue foods'.

Fed by Blue, an new international campaign spearheaded by seafood veterans Jennifer Bushman, Jill Kauffman Johnson, and Katherine Bryar to promote responsibly produced "blue foods" was launched at SXSW.
Fed by Blue, an new international campaign spearheaded by seafood veterans Jennifer Bushman, Jill Kauffman Johnson, and Katherine Bryar to promote responsibly produced "blue foods" was launched at SXSW.Photo: Fed By Blue
Published 16 March 2022, 11:10Updated 17 March 2022, 14:13
Katherine BryarJennifer Bushman