Fed by Blue, a new international campaign spearheaded by seafood veterans Jennifer Bushman, Jill Kauffman Johnson and Katherine Bryar to promote responsibly produced "blue foods," was launched Tuesday at the South by Southwest (SXSW) conference in Austin, Texas.
"We are three ladies who have been working in the industry for a long time and we have been frustrated recently by the image portrayed of our seafood that's been a little bit unjust," Bryar told IntraFish.
The trio established Fed by Blue in a bid to educate and improve the image of seafood.
