'Fish shouldn't fly’: This salmon farmer is challenging the industry to rethink its shipping methods

Flying food is totally avoidable, says Faroes CEO.

Atli Gregersen, CEO of Hiddenfjord, says sustainability has always been important to his company. "Growing up, my brother and I saw our father's business cease due to overfishing and a depleted herring stock." — Atli Gregersen, CEO of Hiddenfjord, says sustainability has always been important to his company. "Growing up, my brother and I saw our father's business cease due to overfishing and a depleted herring stock."Photo: Nils Torsvik

Hanna Gezelius

Published 13 October 2021, 07:27Updated 13 October 2021, 16:52

salmon Faroe Islands Land-based salmon Land-based aquaculture Bakkafrost