'Everyone in the room told me I was a time waster': This Marine Stewardship Council executive is used to fighting the odds

While Nicolas Guichoux's fight to get the industry to embrace sustainability has been a challenge, in 2021, doctors gave him a 50-60 percent chance of surviving a battle with cancer.

. “I’m convinced that MSC's approach of offering fisheries a carrot rather than a stick is the right approach,” Nicholas Guichoux, here at a bigeye tuna market in Japan in 2016, said. — . “I’m convinced that MSC's approach of offering fisheries a carrot rather than a stick is the right approach,” Nicholas Guichoux, here at a bigeye tuna market in Japan in 2016, said.Photo: MSC

Hanna Gezelius

Published 20 January 2023, 04:01Updated 20 January 2023, 16:46

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