The results of marketing initiatives in the avocado industry are impressive.

Per capita consumption in the United States increased by more than 278 percent between 2000 and 2021 thanks to a targeted industry-wide drive in the 1990s to grow demand.

This is one of the case studies featured in a new report from the Global Shrimp Forum Foundation rounding up key areas of marketing development that could help put an end to the roller coaster ride of shrimp demand and prices.