VIEWPOINT: Can the 'Happy Protein' shrimp marketing campaign live up to its promise?

A veteran seafood marketing executive and strategist says the "Happy Protein" campaign delivers clean visuals and a friendly tone, but 'skips the hard part': giving meaning to shrimp.

Will more marketing get shrimp sales moving? — Will more marketing get shrimp sales moving?Photo: OTABR / Shutterstock.com

IntraFish Media

Published 6 June 2025, 13:48Updated 6 June 2025, 16:04

Global Shrimp Forum Foundation Global Shrimp Council Willem van der Pijl Farmed shrimp Wild shrimp